Downloads
Downloads represent estimated app download activity during a given time window. They are
useful
for understanding scale, recent movement, and category shifts.
Downloads are not the same as active users, retention quality, or product
satisfaction.
Revenue
Revenue represents estimated monetization performance over time. It is useful for identifying
commercially strong apps and comparing monetization against download growth.
Revenue estimates should not be treated as exact internal platform truth unless
reconciled against verified first-party data.
URC
URC refers to rating-count or closely related user-feedback activity signals, depending on
the
implementation. It helps check whether growth is accompanied by visible feedback activity.
Rating behavior varies widely across categories and geographies.
Growth rate and growth amount
Growth rate measures relative change between two windows. Growth amount measures absolute
increase.
Small apps can show dramatic percentage growth from a tiny base, so growth rate
should be read together with growth amount and scale.